PRESS RELEASE

June 20, 2007

New Hard Rock Uniforms From will.i.am & Lor-e Phillips

will.i.am and Lor-e Phillips unveiled their new uniforms for Hard Rock Hotels & Casinos Tuesday night at a soiree for Mark Ronson's new cd at Hard Rock Cafe New York.

More from the press release:
[The] new designs will debut at Hard Rock's two newest properties: Hard Rock Hotel and Casino Biloxi, opening July 7, and Hard Rock Hotel San Diego, opening Fall 2007. Hard Rock will roll out the uniforms to eight other Hard Rock Hotel and Casino properties in operation or development in 2008...

will.i.am...studied design at the Los Angeles Fashion Institute of Design and Merchandising and then joined forces with Lor-e Phillips, a noted LA-based fashion designer and head stylist for Black Eyed Peas, in 2001 to create the i.am clothing line...Using the i.am line as an inspiration, the two have now collaborated on the new collection for Hard Rock Hotels and Casinos, which comprises 27 uniforms for both men and women...

Lor-e and will.i.am have incorporated several signature elements into the uniform designs, including puffed sleeves, tonal lizard brocades at the collar and cuffs and Hard Rock's trademark signature tattoo prints. The uniforms for each hotel also reflect the unique essence of the specific property: the uniforms for Hard Rock Hotel and Casino Biloxi exude a relaxed Southern style, with deep purple, brown and bronze colors accented with putty, burgundy and rust grey, while the Hard Rock Hotel San Diego collection contains a more colorful and tailored pattern, with signature floral brocade details...

Working with Lor-e, will.i.am created a unique look for each employee after studying the needs of the individual job function...The cocktail waitresses will don a short skirt, box-fitting, corset-like bustier and three-quarter sleeve mini bolero jacket, while the casino dealers are outfitted in shirts and blouses embellished with the signature tattoo print and silver stud buttons, as well as black bottoms. Guests will be greeted by front office agents wearing signature shirts with tonal lizard brocades and gunmetal buttons, accompanied by black pinstripe pants.